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120 hooks.
Yours free.

The first three seconds decide whether anyone hears the rest. These are the opening lines we use on client accounts.

• 120 hooks, sorted so you can find yours in a minuteSixty across the six hook types, fifteen each for eight industries
• The six hook types, and what each one is forContrarian, pain, proof, story, identity, curiosity
• The rules we film by, and the test before you postIf a competitor could run the line under their name, it has failed
• The twenty minute methodHow to turn the list into a filming day

One video of ours reached 450,382 people in thirty days for a food venue, and 97.1 percent of them were not following the page. Reach among strangers is the number that matters.